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3 hours ago Real estate agents and mortgage brokers should be able to use online coupon services like Groupon to generate leads, although building a large enough subscriber base will present challenges
Customers can still search for offers by location, but many of the deals are available to shoppers regardless of where they live. "Groupon has prioritized, like most email marketers, volume over optimization and simplicity over customization," says Jonathan Treiber, co-founder and CEO of RevTrax, which provides offer management solutions.
While Groupon is a legitimate way to market goods and services, the site might not make sense for all businesses. "When a vendor runs a Groupon (discount) that has small to zero margins, the vendor is taking on a lot of risk," Goldsmith says.
At its start, it wasn't unusual to see deals on Groupon for 70% off retail prices. Nowadays, you might find 35% off a haircut or 10% off a car wash. Deeper discounts may be found on travel packages and physical goods.
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